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Site Crawling, Indexing, Accessibility, Technical Analysis

  • Is the site indexed in Google?
  • Are all the pages accessible and crawlable?
  • Sitemap.xml file to make sure all the pages you want are crawlable
  • Make sure there are no broken links.
  • Robots.txt file to restrict access to areas of your site you don't want to be indexed.
  • Page click-depth - how many clicks does it take users to get to important pages?
  • The site uses https?
  • Website uptime.

Checking Duplicate Or Bad Content

  • Text in a nice and readable font?
  • Duplicate content?
  • Check for duplicate content and correct use of the canonical tag and 301 redirects
  • Avoid many thin-content pages that are auto-generated.

Domain Level Factors

  • Domain age
  • Domain authority
  • Keywords in domain

Checking Mobile Friendliness

  • Mobile-friendliness check

Page Quality Audit

  • Blog posts over 500 words
  • Voice search and answer-box optimization
  • Each page has a favicon
  • Proper use of H1 and H2 tags (one H1 tag for your main headline and a few H2 for subheadlines)
  • Monitor and avoid high bounce rates using Google Analytics
  • Prevent and remove user-generated spam, like bot-generated or spammer-written comments or paid blog articles
  • Some use of outbound links to relevant, authoritative sites
  • Title meta tag and description meta tags use keywords and are attractively written - unique for each page
  • Content is sticky and has a good dwell time, meaning people stay and read
  • Sales pages over 200 words
  • Content stays on a niche topic
  • URLs use keywords, don't have too many subdirectories, use hyphens or underscores to separate words after the domain, and are under 100 characters
  • Pages on the site are cross-linked with keywords in the anchor text
  • Page uses rich media like photos and videos
  • Images optimized with title and alt tag keywords
  • Content is interesting and compelling
  • Content is written with good grammar
  • Avoid multiple articles targeting the same keywords while being related to the same topic
  • Appropriate keyword density
  • Keyword research and keyword variation

Site Load Speed

  • Images properly sized
  • Good site speed
  • No unused JS or CSS

Off-page analysis

  • Building your domain authority with backlinks, citations, and brand mentions off your site
  • Limit back backlinks and black hat SEO strategies, especially by freelancers you hire

Local business site audit

  • Listings on Google maps
  • Listings on local directory sites